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Niketan Madhok is a fashion model and now turned producer. He is known for his contribution to modeling various Indian and international fashion brands & labels, and doing ramp shows & product launches. 
Niketan also consulted with few luxury brands for promotions and brand activation. He also curated events in fashion, art and lifestyle space.
He has done many press campaigns and TV commercials for brands like Raymonds, Limca, Tata Safari, Samsung, Sony, Dettol, Hitachi, Kotak Bank, Chivas and many more.